virtualize ‎(third-person singular simple present virtualizespresent participle virtualizingsimple past and past participle virtualized)

  1. (transitive, computing) To run a program in virtual storage
  2. (transitive, computing) To simulate (or make virtual) some effect or condition on a computer
  3. (transitive, art) To make or conform to a virtual reality.



Voice virtualization is a stable, tried-and-true technology, but hasn't been adopted by a huge amount of network virtualization users. That's likely because, since the technology has become available, it's taken a moment for organizations to understand that voice data is also data, and should be treated similarly to how the organization treats other data. Once you begin to see voice communications in that light, you'll see the vast potential for voice virtualization to create value.

So, what is it, and how could it impact both your customers' experiences and the operations and bottom line of your business?

The History of Voice Virtualization

In the world of data, server consolidation has been a trend for a long time. But voice virtualization came later, when innovators began to understand that voice applications could no longer be housed in a separate box. Voice has always been a separate entity, a proprietary anomaly with its own processor and circuit cards. Eventually, voice manufacturers realized there wasn't any reason to leave voice applications behind in the data consolidation process, and voice virtualization was born.

One partnership in particular illustrates the value of voice: the partnership between Mitel, a telephony expert, and VMware, a leader in virtualization, which has brought voice virtualization to the forefront of the high-functioning data center in recent years. Today, mission-critical voice applications are treated with all the same care as other data — and virtualized to solve the problem of the outlier — thanks in large part to these types of innovative couplings.

What are the Benefits?

The many benefits to network virtualization also apply to voice virtualization. A consolidated virtual server uses less power and can eliminate on-premise server management, helps with redundancy and with disaster recovery, and allows voice to be part of the same data best practices and processes you apply to the rest of your information, so you don't have a difficult-to-manage outlier holding your business back.

You'll experience reduced capital and operating expenses, greater agility and business continuity and of course, strengthened data security.

But how does it help your customers?

Improving agility and disaster recovery, you can deliver to your clients a higher level of data security, as well. Knowing that all of their business information and applications are protected, gives a business the backend security and reliability needed to allow them to focus on what they do best.

Voice virtualization, and virtualization in general, helps eliminate downtime and increase uptime, meaning your business information can always be accessed, and your customers will come to see and experience your organization as one known for reliability and seamless communication.